Live Nation To Purchase 50% of Insomniac Events

After many rumors of a bidding war between Live Nation, SFX and a few other companies, it’s now confirmed that Live Nation will be buying 50% of Insomniac for a cool $50 million.

Insomniac will be joining Gary Richards’ HARD Events, Cream, and Creamfields under the Live Nation umbrella once the deal is finalized.

Via: The Wall Street Journal